INTRODUCTION
Why This Book, Why Now
We spend too much time working for work not to work.
That’s something I’ve said many times over the years, not because it sounds clever, but because it’s true.
For many professionals, work feels like a treadmill.
We move from job to job, project to project, quarter to quarter, but never stop to ask:
Is this getting me anywhere I want to go?
Chapter 1
Average and Amazing
Average and Amazing: What Are They Really?
Let’s get one thing out of the way. Average isn’t a dirty word. Somewhere along the line, we decided it was. We started treating “average” like a synonym for failure—like if you’re not exceptional, you’re wasting your potential. The result? A generation of professionals who feel like they’re falling behind even when they’re doing just fine.
But here’s the truth: average is not failure.
Average is simply a place on a curve. It’s a reflection of where you are right now, not a judgment of who you are or what you’re capable of. Sometimes, average is even a conscious choice—especially when other areas of your life are taking priority.
The real question isn’t whether you’re average.
The real question is: What are you solving for in your career?
Because if the answer is stability, balance, or predictability, there’s nothing wrong with holding steady. But if the answer is impact, growth, or building a career that truly stands out— you’re going to need something more.
You’re going to need amazing